Since every millisecond is like gold for the athletes, they require some highly efficient gadgets to measure their performance at practice sessions. Enhancing its running gear with a new SportBand, Nike has introduced the new Nike+ SportBand that gives athletes an instant feedback on their distance, pace, time and calories burned with minimum fuss. Presenting a new screen with a white background to enhance visibility and a welded seal to improve water resistance, the $59 Nike+ SportBand connects to the Apple iPod nano, iTouch or iPhone systems for a music loving sportsperson. Available in grey with an interior pink band, anthracite with a yellow interior band and black with a red interior band, the new SportsBand becomes apart from its usability becomes a fashion accessory for trendy athletes.