Pepsi for the first time is launching “Design Our Pepsi Can” contest offering $10,000 as the prize money. The contest will allow the consumers to submit designs and artwork that could be marked on the cans of its cola. The promotion campaign will also allow the consumers to vote for their favorite sketch or artwork. The winner will have his work printed on around 500 million Pepsi cans. The company has changed its designs ten times before also. The company also plans to feature designs by musicians like Pharrell Williams and Big & Rich in the coming months.
Image Credit: Contentedits