Arrow Toaster: The Mistral Toaster gets a facelift

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Using an old (and defective) Mistral Toaster, designer Stephen King created the Arrow Toaster as a part of his 3rd year project. Using the signature style of award-winning, multi-disciplinary consumer product design firm Smart Design, King redesigned the toaster using the symbol of the arrow as a starting point in the design’s function, the concept being that everything is led by the direction this arrow is pointing.

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For example, the arrow pointer on the temperature control indicates heat setting, etc. Also by turning the angle of the cavity 45 degrees, the toaster gets a distinctive aesthetic as well allowing more misshapen bread slices to be toasted without the worry of losing them within the depths of the toaster.
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(Thanks Stephen)

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